5 SEO Tips You Need For Your Pinterest Business Account in 2022

We are bombarded by posts and pins every day on every platform. As a content creator yourself, you might be asking how you can keep up with it all. It’s essential to have the most up-to-date marketing tips, so your posts don’t fall through the cracks.

So, if you want your Pinterest boards and pins to get more visibility and engagement, here are our top five tips to optimize your SEO marketing strategy in 2022.

1. Understand the Objective

Pinterest functions very differently than other platforms, like Facebook or Instagram. Though there is a social component, people go to Pinterest to search for ideas, and to collect these ideas or products for a later time. It’s essentially a search engine - just like Google - only with images rather than headlines when you search, which means your SEO strategy needs to be more like what you’d do for Google SEO than Instagram or Facebook.

2. Evaluate Your Profile

Pinterest functions very differently than other platforms, like Facebook or Instagram. Though there is a social component, people go to Pinterest to search for ideas, and to collect these ideas or products for a later time. It’s essentially a search engine - just like Google - only with images rather than headlines when you search, which means your SEO strategy needs to be more like what you’d do for Google SEO than Instagram or Facebook.

Next, you want your name and description to communicate clearly who you are and what you do. Do you have a business name? What are you known for? What is your expertise? These questions should all be answered in your name and bio. Do your research into keywords best for your niche (you can do this simply by typing your niche into the Pinterest search bar - and collecting the top options given with suggestions) and add them to your bio so your profile is easily searchable.

3. Let Pinterest Do the Heavy Lifting

Pinterest has several features in place that do the hard work for you. These tools will help you find searchable keywords to include in your pins. The first place to check is the search box itself. When you type in your topic, what autofill suggestions pop up? Maybe you’re searching “recipe,” and the first suggestion popping up is “easy dinner recipe.” Now you know that’s what people are searching for.

After you’ve hit ‘enter,’ there will be suggested keywords at the top of your search results. Use them! And if you want to get fancy, you can go to the top of the navigation bar and click “trends.” This will take you to Pinterest’s analytics feature with targeted keyword suggestions.

4. The Pin Description is Your Best Friend

This little blurb can make all the difference in where you rank on the search results. Make the description readable while including the exact keyword terms Pinterest suggested. Write your description to solve the problem that the user’s searching for. And then use a call to action, asking them to click through, read more, download your free guide, buy your product, or contact you.

5. Don’t Forget the Details

Pinterest prioritizes visually appealing pins, images with text overlaid stating what the pin is about, and high-quality photos. So don’t skimp on the aesthetics. It helps to be consistent with your pins or repins of content. This consistency sets you apart as a high-quality page with several boards in your niche.

When it comes down to it, Pinterest SEO isn’t rocket science. But if you cut corners, you’ll lack engagement. When people visit other social media sites, they are looking for posts to like. But when people go to Pinterest, they want to visit a website that solves their problem and answers what they were searching for. That website could be yours if you utilize the simple SEO tips here, and you could see your web traffic increase exponentially.

Implementing SEO is a very important step in your journey to becoming an authority in whatever niche you specialize in - but it is not an end-all solution, it takes maintenance and commitment to make sure things stay up to date and running properly. If you are full throttle ready to take this on and get to work there are plenty of recourses out there that can help you - I suggest checking out this YouTube video: PINTEREST SEO TIPS 2022

If you would rather let someone else do it for you and get you set up right away - head over to my services and check out my "Pinterest packages". In the meantime feel free to subscribe to receive updates on Pinterest SEO tips and tricks!

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